Four things to know about online marketing Internet, digital, or online marketing is highly beneficial to any small business for getting acquainted with its potential customer base. It helps a business communicate with its customers and align their marketing strategy according to the way their customers make their buying decisions. In the present era of social media, new and small businesses across the globe have the opportunity to make their approach in the market as lucrative as possible. Today, more than 3 billion people use the Internet extensively. For small businesses, this is a great opportunity to reach and connect with as many people as they wish through the Internet. Though the Internet is available to everyone, using it to market and advertise a business can get tricky. Big companies have separate departments that are devoted to marketing and advertising the company in every way possible. Small businesses do not have that luxury and often have to rely on alternative ways of online marketing. How can a small business set up its online presence? The first thing any business can do to establish its online presence is to have a social media page or account on multiple platforms that include Facebook, Instagram, LinkedIn, Twitter, etc.

Frequently asked questions for opening an online checking bank account A checking account is a type of bank account that allows its users to deposit money for everyday transactions. The world is witnessing an exponential rise in the use of the Internet. Right from purchasing supplies to transacting your hard-earned money, everything can be done in just a few clicks. Online bank accounts take the advantage of this booming technology and provide transaction facilities from the comfort of your home. Read the following article to know more about opening online checking bank accounts. What are the requirements for opening a new online checking bank account? Following are the requirements for opening a checking bank account online: Personal information- This includes your social security number and tax ID number. You are also required to provide any government-issued ID, such as a driver’s license, a passport, and a U.S. military ID (if applicable) that clearly mentions the date of issue and expiration. Contact information – Applying for an online checking account will require contact information including home address, phone address, or an email address. The federal law requires you to provide a physical address even if you are operating your account virtually through the Internet.

Questions you need to ask before opening an online checking bank account Do you find it tedious and tiresome to visit a bank branch to access your checking or savings account? Most of the citizens across the country prefer accessing their bank accounts from the comfort of their homes. Online checking and savings bank accounts facilitate this very requirement of the customers and offer transaction facilities in just a few clicks. At the same time, there are some factors you need to consider before opening a checking account online The following queries and their answers will help you choose the best bank account that you can access hassle-free. How to select the best online checking bank account? Following factors will help you choose the best online checking or savings bank account: Interest and rewards – It is ideal to look for banks that offer some of the highest interest rates and rewards against every transaction. This is because online banks don’t have to pay to operate physical branch locations. Potential fees – The best online bank accounts will incur minimum or no fees for operating an account, overdraft fees, and ATM or other wire transfer fees. FDIC insurance – Select only those online banks that insured by the Federal Deposit Insurance Corporation(FDIC).

Latest trends in small business financing Ever since the economy crashed in 2008, banks and lenders have become skeptical about lending money to businesses. However, since the past few years with the success of emerging startups, small business lending has been on the rise. Under the new government, the banking industry no longer faces too many restrictions. The rising interest rates, too, help the banks make more money. This gives a green light to the small businesses seeking a business loan. Despite the rising interest rate, borrowers can consider getting a loan as the new government has also come up with a tax cut plan that will help business owners with their business and in repaying the loan. The percentage of loan approvals are on the rise as a result of the recent trends in small business lending. What are the different types of business loans? While searching for a lender, a business owner will come across different types of lenders and loans. The most popular types of lenders are small business administration loans (SBA), conventional bank loans, and alternative lenders. The SBA loans offer several loan programs that are designed to address the financial needs of a small business.

Steps to get the best business loans One of the biggest worries of young businesses is getting seed capital. Startup founders often go for the option of applying for a business loan along with searching for an investor. For a startup, getting a business loan can be a healthy and advantageous alternative to getting investment. Getting a business loan can often be more convenient and less intricate as opposed to getting an investor to invest in the business. Startups don’t have to share the profit with their lenders; the only requirement is that of repaying the loan in installments with interest. There are some downsides to getting a business loan. However, they can be avoided when the right loan is taken. Calculating the right amount of loan according to business needs is one of the important steps toward getting the right business loan. How can a business calculate the amount of loan it needs? Startups need to take out business loans to get financial assistance. For a business to estimate the amount of capital it needs from a bank or a lender, a loan calculator is used. A business loan calculator helps a business understand its financial needs, monthly payments, total interest costs of the business loan, the annual percentage rate, and will help the business determine if they can afford the loan.

Here is what you need to know about the best email security solutions Collective measures used to securely access the content of an email service of an individual, business, or an organization are called as email security solutions. Usually, an email service provides email security solutions to make sure their customers are safe from the cyber threats lurking in the World Wide Web. Read the following information to know what measures can be taken to secure email accounts of your business or organizations. Which are the top email security concerns? Email accounts can be vulnerable even after using some of the best email security solutions. Some of the email security concerns are mentioned below: Email attachment : Some cyber threats intend to compromise the information present in your email account by sending you large email attachments. Opening or downloading these attachments lead to a downtime which gives these threats a window to creep in your accounts and access all your information. Malware or spam : A survey suggested that 70% of the generated email traffic is categorized as spam. These spam emails contain malware that can harm your computer systems by attacking its operating system. Spear phishing : It is a very successful way of breaching data of a known or trusted user, thus the name “spear” phishing.

Queries and their solutions for choosing the best email security solutions The ever-expanding Internet has spawned some of the most notorious cyber threats waiting for that perfect moment to jeopardize your personal information and misuse it for malicious activities. Email security solutions is a broad term encompassing multiple techniques for securing emails from cyber threats. Here are some queries and their solutions that will help you know more about securing your email accounts. What type of attacks can be averted using email security solutions? We require both technological and user educational solutions when dealing with email security solutions. Here are some attacks that can be averted by securing email accounts: Phishing attacks: These types of attacks target and fool users by asking them to enter information and sensitive credentials on fraudulent sites. They use email spoofing which makes the users believe that they have received emails from a reliable source. Denial of Service: Notoriously known as the DoS attack, this type of attack is independent of human error and is designed to overload a company’s email server. This can cause major downtime in the server making it more vulnerable to other threats. Viruses: These types of threats come in a variety of forms that can affect the computer system by infecting the master boot records, deleting user’s information, etc.

HR management software programs for small businesses Incorporating an HR management software in the company makes complete business sense to most organizations today. Small businesses often delay their installment of the HR software for several reasons that include focusing on the core business, making enough funds to afford the right HR management software, and waiting for the company’s size to increase. Every business that plans to expand over a course of time also plans on incorporating an HR management software in the future. There are multiple benefits that companies gain by installing the right software. Easing the processes, finding out any bottlenecks, and helping out the employees are the key benefits and reasons for buying and installing an HR software. Factors to know before buying an HR management software include the understanding of the requirement of the software, the top software available, availability of free software, time HR management software take for installation, and the best features provided by the HR management software program. What are some of the top HR management software programs for small businesses? People who are running small businesses are required to do an intensive research that consists of comparisons of multiple software programs and understanding the different prices of the software programs.